WHY
SETTLE FOR AN EVERYDAY HOUSE? YOUR NEW HOME IS SUNNY AND BRIGHT AND WILL STEAL
YOUR HEART, BOASTING APPROX. 2,178 SQUARE FEET OF TRUE ARIZONA LIVING!
PROFESSIONALLY AND LAVISHLY LANDSCAPED AND MOVE-IN READY!What Can Lori Do For You?
So, how does this all play into how Lori Klindera can do a better job of Marketing your home than others? Simply this. Lori listens. Lori hears what you say and what YOU feel is important... TO YOU! Lori's unique approach to exposing your home to prospective buyers is driven by her ability to distill the feelings and emotions you have for your home, into words and content in her promotional efforts.
Your home is not unlike other homes for sale today, constructed of mortar, brick, lumber, shingles and stucco. You have four walls, bedrooms, bathrooms, a roof, a floor a back yard a front yard and a parking area. So What? So do tens of thousands of other houses for sale. What makes your house so special? Custom paint? Nope... thousands of other houses have custom paint! Front yard landscaping? Nope... thousands of other houses have front yard landscaping. A really cool kitchen? Nope... every house has a kitchen. So, what's a seller supposed to do to entice a prospective buyer to give some serious consideration to his/her home?
It's in the exposure to the buying public. According to the National Association of Realtors latest statistics, over 90% of all home buyers begin their search for their home on the Internet. Of that group of buyers, it is estimated that between 70% and 80%, perhaps much more, employ the services of a licensed real estate professional to help them through the process of locating, contracting, financing, insuring and closing on their investment. Click Here to read about agency relationships.
So, where's the difference? Well... the difference is in many places and activities. It's in the number of photos for prospective buyers to preview. It's in the use of virtual tours on the Internet. It's in the words used to describe your home to prospective buyers. Buyers, when looking at homes on the Internet, want three things... and in this order.
First to PHOTOS: The ARMLS (Arizona Regional Multiple Listing System) falls way short in this category, only providing space for a maximum of 6 photos, to placate the Internet buyer's need to gorge on photographic evidence that the house has appeal. Realtor.com does an equally poor job of providing space for additional photos of the property. And, unless the agent, hired to market the property, has paid Realtor.com to own an Enhanced Web Site (somewhere around $700 per year), one house looks just like any other house found on Realtor.com. By the way, Lori has such an Enhanced Web Site at Realtor.com.
Second to VIRTUAL TOURS: Internet buyers need all the visual assistance they can get. There are many versions of Virtual Tours, from the old style Fish-Eye bubble panning image, to today's latest slide shows that offer multi-directional panning of the images, text sub-titles, music and even narrations. Lori chooses to shoot her own photos. She then populates the most appealing and eye-catching photos into her Virtual Tours. The system we use allows her to push the ARMLS, Realtor.com and even the ColdwellBanker.com display engines beyond their limits. Lori can publish as many photos as necessary to deliver the visual image of the home she is trying to convey. Lori shoots well over 100 photos when she visits a property to begin her marketing analysis.
Third to DESCRIPTIONS: Words are... perhaps... the life blood of any marketing process. Wars have been started over words, nations have crumbled over words and fortunes have been amassed and lost through the use of words. So it is true when it comes to marketing real estate. Consider the two concepts.
Our hypothetical property has four walls, bathrooms, bedrooms, a back and front yard, parking and a kitchen.
- Lovely 2 bd/2ba/2ga hm. (did you know that 2bd is two bedrooms? did you know that 2ba is two bathrooms? did you know that 2ga is two car garage? and did you know that hm is Home?)
- Lots of landscaping in the back yard
- Water fountain
- Beautiful custom paint
- Huge kitchen with microwave and pantry
- Simulated wood floors in the upstairs loft
Now, consider this for the same property:
WHY
SETTLE FOR AN EVERYDAY HOUSE? YOUR NEW HOME IS SUNNY AND BRIGHT AND WILL STEAL
YOUR HEART, BOASTING APPROX. 2,178 SQUARE FEET OF TRUE ARIZONA LIVING!
PROFESSIONALLY AND LAVISHLY LANDSCAPED AND MOVE-IN READY!
BEAUTIFUL
FRENCH DOORS LEAD OUT TO THE GORGEOUS BACK YARD OFFERING AN ABUNDANCE OF FRUIT
TREES, A BUBBLING FOUNTAIN, COLORFUL FLOWERS, SPRINKLER SYSTEM, COVERED PATIO
WITH A MISTING SYSTEM AND 2 CEILING FANS! SO ENCHANTING, YOU’LL RUSH HOME!
EFFICIENTLY
DESIGNED GOURMET KITCHEN WILL GRATIFY EVEN THE MOST DISCRIMINATING CHEF.
EVERYTHING YOU'VE WISHED FOR, AN ENORMOUS PANTRY, CERAMIC STOVE TOP, PLENTY OF
COUNTER & CABINET SPACE! AND WOULD A KITCHEN BE COMPLETE WITHOUT A MICROWAVE
OVEN?
RELAXATION
HEADQUARTERS! SPARKLING, EASY TO KEEP CLEAN MAR-RESISTANT PERGO FLOORS
INVITE YOU INTO THE LIGHT AND BRIGHT FAMILY ROOM UPSTAIRS. FANTASTIC FOR THOSE
PARTY CROWDS THAT NEED TO HAVE THEIR OWN SPACE!
JUST
OFF THE KITCHEN, AND DESIGNED FOR CAREFREE ENTERTAINING, THE SPACIOUS YET
ELEGANT LIVING ROOM URGES WONDERFUL FAMILY GATHERINGS!
SURROUNDINGS
YOU'LL LONG TO GET HOME TO. CLOSE TO ALL CONVENIENCES, YET YOU'LL FEEL LIKE
YOU'RE IN THE COUNTRY AS YOU LISTEN TO THE SOUND OF WATER TRICKLING INTO THE
MAMMOTH WATER FOUNTAIN! A TRULY EXCEPTIONAL HOME YOU'LL BE PROUD TO OWN!
Same house! Which one would you have more interest in?
Call Lori at 602-574-5674 if you are interested in talking more with Lori about MARKETING your home and not just advertising it. Lori can also be reached by eMail at Lori@AirForceHomeSeller.com.
Coldwell Banker Residential Brokerage, 3050 W. Agua Fria Freeway, Phoenix, AZ Linda Lightfoot Managing Broker - Martha Appel Designated Broker